2014 Taiwan Cyber Young Lions Competition Round 2 Brief

YLC14_Logo_Taiwan

Dear Competitors,

here is the brief.

And here is the Notes to Competitors.

Good luck, we look forward to a great competition.

 

2014 年坎城公關獎 PR Lions 獎項定義

公關

坎城公關獎定義

The definition of PR for the purpose of Cannes Lions is the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics/audiences.
坎城國際創意節所定義之公關,是為了建構與保存個人、事業或組織與其對象/閱聽眾間的信任與理解,而對聲譽管理的創意運用。

PR Lions will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers/audiences to products/brands/organisations and demonstrate the highest levels of strategic planning, creativity and business results.

坎城公關獎將獎勵主動讓消費者/閱聽眾投入參與產品/品牌/組織,並展現最高層次的策略企畫,創意,與商業效果,最新鮮的創意公關個案、計劃與策略。

評審標準:

公關獎評審團將根據四個指標進行評審:策略與調查,執行,創意與原創性,記錄在案的效果。每件參賽個案將獲得四個分數合計總分,四個分數的計分比重如下:

策略與調查(Strategy and Research) 30%、執行 (Execution)20%、創意與原創性(Creativity & Originality) 20%,效果記錄(Documented Results) 30%

The 2014 awards process, including the appointment of the Presidents and Jurors, will be independently audited by PWC. 2014 年坎城創意節的評審過程,包括評審團與評審之任命,都獨立由 PWC 會計師事務所稽察。

2014 年坎城公關獎分為下列五大類,各自再細分子類: Read more

2014 年坎 Cyber Lions 城網路創意獎獎項定義

Cyber

坎城創意節在 2014 年將 Cyber Lions 網路創意獎的獎項重新設計,定義也全部翻新。因此提供全部獎項界定的中文翻譯,本翻譯僅為幫助理解坎城網路創意獎而提供,一切相關事務仍以坎城官網所記為準。

CYBER LIONS 坎城網路創意獎

CATEGORY DEFINITION 坎城網路創意獎定義

The definition of Cyber for the purpose of Cannes Lions encompasses branded online, digital, and technological communication. 坎城創意節網路創意獎的定義,包含線上、數位,與科技性之品牌溝通。

Cyber Lions will award the best creative, digital solutions for brands that utilise technology and creativity seamlessly, and prove how their target audience engaged and enhanced brand value, resulting in increased business sales and recognition. 坎城網路創意獎獎勵為品牌無間結合科技與創意,並證明獲得目標對象投入並因此增進品牌價值,創造生意,增加銷售與認同的最佳創意數位解決方案,

Three Cyber Lions Grand Prix may be awarded by the Jury: one Cyber Craft, The Web (including web campaign, web platform, online ad, online video); one for Social; and one for branded games, branded Tech, Integrated Multi-Platform Campaign. 坎城網路創意獎的評審團可以頒發最多三個大獎,分別是,在技術獎以及網路(包括網路個案、網路平台、線上廣告、網路影片)類可頒發一座大獎;社會性創意可頒發一座大獎;品牌遊戲、品牌科技、整合多平台個案類可頒出一座大獎。

The 2014 awards process, including the appointment of the Presidents and Jurors, will be independently audited by PWC. 2014 年坎城創意節的評審過程,包括評審團與評審之任命,都獨立由 PWC 會計師事務所稽察。

坎城網路創意獎共設如下九個大類如下: Read more