2011坎城網路青年創意競賽台灣選拔賽第一輪評審意見:田中耕一郎

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評論:田中耕一郎(Koichiro Tanaka)Projector

Koichiro選擇的是第1組,第12組,第5組

當我們談和道德相關的議題時,很容易只說對的事情。但是你說怎麼樣的事情才對時,要小心背後的感情。必須敲開真正情感的門扉。

由這點來看,我認為第一組是最好的。

由孩子角度來描述母親的敘事方式,敲開了真正情感的門扉。我特別喜歡撰文由「媽媽鼻子比較高,別人叫她外籍新娘」開始。
我也喜歡第12組的處理方式。

When we tell a message relevant to ethics and morality, it is easy to
just say the right thing.
But when you say the right thing, you should be careful about the true
feelings behind it.
You must knock on the door of the real emotions.
From this point,  I think Team1 is the best.
The narrative expression from Mom’s kid will knock the door of the
real feelings.
Especially,  I like the copy beginning with : Mom has a high nose.
Other call her ” foreign bride”.

I also like the touch of team12.

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